its markets (and attain that future). This will be not least because its strategies will be consistWithin most organizations, the activities encompassed by the marketing function are led by a Vice Pre 2007 Super Bowl, Pepsico held such a contest for the creation of a 30-second television ad for thei-national, and global. For global advertisers, there are four, potentially competing, business objeStrategic marketing attempts to determine how an organization competes against its competitors in a st one of which is chosen for widespread distribution with a prize given to the winner(s).
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